How to tackle Your Restaurant website design like an Expert
Your restaurant’s website is its virtual home. Your welcome mat online. The way your website appears will tell a lot about the service that diners will receive at your restaurant.
If your restaurant offers amazing food, is decorated beautifully and offers outstanding service, but your site appears to have been made with no thought, it may turn off customers who are interested.
The Importance of Your Restaurant’s Website
Did you have the knowledge that 59 percent of people who eat out go to the website of a restaurant before making a decision about where to eat?
The aim of the website for your restaurant is to provide potential customers with the information they require to decide on the restaurant. This can include information on practical aspects such as location and WiFi availability and information about how dining will be, such as the menu as well as photos of the interior.
The restaurant’s website can be a reflection of the overall customer experience. If your website doesn’t reflect the care and attention you give to the dining experience, it could make customers feel uncomfortable.
When planning your website, make sure all the information your customers could be looking for about your restaurant is included and easily accessible. Here’s a checklist of some key items to include:
- Contact information: Make sure your restaurant’s phone number is in an obvious place. If you also conducts business via email, include that on the site.
- Address: People can’t come dine with you if they don’t know where you are!
- Hours: When are you open?
- Menu: Since so many people check menus online before choosing a restaurant, publishing yours online is essential. If your restaurant’s menu changes often, you’ll need to update your website just as frequently.
- Photos: Include high quality images of your food, drinks, and interior to help customers visualize your menu and picture themselves dining at your restaurant.
- About page: Create an “about” page to share your restaurant’s story and mission, and to create a connection with potential customers.
- Online reservations: If you accept reservations online, embed a widget or link to your reservation platform right on the homepage.
- Social media icons: Grow your social media following – and stay top of mind for your followers’ – by including icons that link to your restaurant’s social media accounts on your homepage. You can even embed your restaurant’s Instagram feed right to your homepage!
- Online orders: Does your restaurant accept takeout orders online? Include a link to your GrubHub, Uber Eats, etc., page on your website to encourage orders.
Once you’ve gotten the basics down, consider including a few of these extras to take your website from good to amazing.
- Newsletter sign up: Email marketing is one of the most effective digital marketing methods. Encourage people to sign up for your restaurant’s newsletter by embedding a sign-up widget on your page. Offer new subscribers an exclusive offer or discount to make the deal even sweeter.
- Videos: Restaurant videos give diners a preview of what to expect at your restaurant. When potential customers can picture themselves in your seats, they’ll be more likely to make that fantasy a reality.
- Blog: Use your blog to promote events, preview an upcoming menu, or give customers a behind-the-scenes look at your restaurant.
- Careers page: Hiring? Post job openings on your restaurant’s website to attract candidates.