With the advent of digital technology, restaurant operators are constantly looking for new ways to engage their customers. A good example of this is digital signage in QSRs. Not only does this technology connect the physical experience of a restaurant with its digital experience on their mobile devices, but it also helps drive sales, boost AUV, and encourage multi-product purchases. In addition, Samsung offers a wide range of vibrant QSR-ready digital displays.
A recent survey conducted by Celtra, a provider of digital display advertising, creative software, and interactive videos, uncovered that more than 80% of consumers are comfortable ordering through mobile devices. However, recent reports reveal that recent cases of COVID-19 in the Delta variant have increased, and some municipalities have implemented social distancing mandates. As a result, QSRs may be left scrambling to address these concerns before the outbreak becomes a nationwide problem.
While most QSRs offer outdoor ordering options, it is still important to choose a menu board that is 100% sealed with a cable entry and built-in thermal systems. This will help keep display components warm in cold and cool in hot weather, reducing electricity costs. Additionally, look for an IP68-rated display, which means it will be protected against dirt and can operate in temperatures as high as 140deg F. For outdoor menu boards, impact-resistant cover glass is critical.