These are five proven ways to generate leads that will work for you business.
1. Facebook Ads
Facebook ads can be one of the most effective ways to drive leads. You can access targeted options if you are willing to “pay-to-play”, such as age, location, interests and many more.
Use best practices and monitor your data to make your ads more successful and generate qualified leads. These are some tips to remember when creating your first Facebook advertisement.
- The content that people click through should be closely related to your ad. People will click away if they are confused.
- Bright colors are more appealing than whites and blues. The former tend to blend in Facebook’s branding, suggests James Scheer from Wishpond.
- Your first ad will be based on a “lookalike customer,” which is a list of customers imported to help you find Facebook users who are similar.
- Learn the difference between CPM and CPC. Before deciding between the two, take a look at Facebook’s guide.
2. Personalized email marketing
Email marketing can be a great way for leads to come to you, especially if your emails are personal to the recipient.
Experian conducted a study and found that personalized emails generate six times more revenue than those sent in non-personalized campaigns or emails.
Personalize your email greeting using your email platform. You can segment your contact list by grouping subscribers by name, location, purchase history or expressed interests.
This little touch can increase your leads and build brand loyalty with potential customers.
Track your success as you start sending emails. This will allow you to modify, adapt, and evolve each email, thereby generating more leads. To determine if your open and click rates are comparable to industry averages, you can also compare them to see if your industry is ahead or behind.
You should also check the email to see if people are clicking on links. Track which links are being clicked the most often if you have multiple links within your email. You can be more efficient by learning the habits of your subscribers.
3. Coupons and discounts
Focus on “new customer coupons” to drive leads and get discounts and coupons.
Once you have created your deal or coupon it is time to distribute. Customers can’t find these deals and discounts on their own.
You can share your knowledge with customers, both current and future, via all of your online platforms including social Media and Email.
Tip: Add an introductory discount in your welcome series while you have the iron hot.
Create a banner ad for your website or pop-up if possible. This will encourage potential customers to purchase right away.
Direct mailing can be used to offer coupons and discounts if it is part of your marketing budget.
4. High-value content
Content is an excellent way to build search engines optimization for you website, showcase your business knowledge, and generate leads.
Content is more than blog posts. This is the first step to using content as a lead-driving instrument. You can use content as an ebook, guide or white paper, graphic, in depth study, video, or even a video.
In order to gain access, the content is locked. Potential customers will need to provide their contact information.
You can make this content more valuable and targeted to make it more useful.
If your ideal customer is in healthcare, you can create content for them. Find out about your audience and write about the topic they are most interested in. Then, promote the ebook or white paper accordingly.
5. Referral Partnerships
Partnering with small businesses can help you generate leads. Referral partnerships are a simple way to do this.
Referrals to other businesses will result in you receiving a portion of the revenue and vice versa.
To ensure that both sides are fully aware of the terms and conditions, have your legal team or lawyers create proof paperwork. You should include information such as the quality of leads, total sales amount, percentage tiers and other requirements.
How can you generate leads to your business?
Every business must drive leads. These proven strategies can be used to drive leads even if you have a limited budget.
Start testing your ideas to determine which ones are the best for you and your customers.